SÁSTA
Systems Dossier · 2026
Governed AI Workforce Platform

AI employees your business can actually trust.

SÁSTA gives local service businesses a 24/7 front-office operator — HERB — running on a governed memory that records the evidence, follows your rules, and never invents a thing.

HERB. One business at a time.
HERB — the AI operator, as a warm animated character
Meet HERB · your 24/7 operator
The problem

Owner-run businesses lose jobs on the front office, not the work.

  • Leads call or message and don't get a fast callback — so they hire the next company.
  • The owner is on a job site and can't answer the phone, chat, or DMs.
  • Nights and weekends go dark. Social and reputation go stale.
  • Off-the-shelf "AI" feels robotic, makes things up, and doesn't actually do anything.
01

What HERB does

01

Answers

Every customer, 24/7, by chat or voice — in the business's real voice.

02

Captures

Every lead, with the details that matter. Never drops one without a way to reach them.

03

Alerts

Texts and emails the owner the instant a lead lands, so they win on speed.

04

Follows up

Consent-aware reminders and estimate follow-ups so nothing goes cold.

05

Markets

Drafts honest, on-brand social & reputation content. The owner approves — then it posts.

One brain, many faces

The same governed engine — wearing a face that fits each business.

Walter, a warm older NJ craftsman character
WalterFloors by Jimmy Connors — a warm North-Jersey craftsman. Live today.
In motion
SallyA retro-futuristic concierge — an animated AI host, shown here in motion.
Herb, a distinguished older businessman character
HerbThe distinguished operator behind the platform. Same brain, new face.
02

The moat: SÁSTA Fabric

Most AI answers. SÁSTA understands, records, and acts safely.

Governed memory + action layer
Truth system

A confident sentence isn't a fact.

Every durable fact carries source, status, and review — so HERB only states what's earned.

verifiedapprovedproposedrestricted
Action governance

Autonomy, with a leash.

Every action has a permission class. Read and capture run free; anything public or irreversible waits for a human.

observecapturenotifycommitapproval req'd
Evidence & audit

Show your work.

Transcripts, files, and sources are kept as immutable evidence. Every answer and action explains which source, who approved, and when.

source-linkedconsent-loggedowner-visible
If HERB doesn't have an approved answer, it says so, captures the details, and gets the right human involved.
03

How it works

DROP-IN

One line of code

Add HERB's chat + voice to any website — or let SÁSTA host the whole site.

MULTI-TENANT

One brain, your face

Each business gets its own persona, facts, voice, and rules. Same engine underneath.

INSTANT

Straight to the owner

Leads land in a durable ledger and hit the owner's phone in seconds.

HOSTED

Run by SÁSTA

Secured, backed up, metered, and compliant — nothing for the owner to manage.

04

Live proof

The actual hero loop running on sasta.ai/floors-by-jimmy — dust adrift in a sunbeam on a freshly refinished floor.
Live today

Meet Walter, at Floors by Jimmy Connors.

A cinematic website with a talking concierge that answers by voice, captures leads, alerts the owner, and drafts his social posts. HERB, wearing a warm North-Jersey craftsman's face.

FLOORS BY JIMMY CONNORS · MADISON, NJ · EST. 2005 — the repeatable blueprint for business #2, #3…
24 / 7answered — by chat and by voice, never a missed inquiry
~3 secfrom a customer finishing a sentence to Walter replying aloud
0invented facts, prices, or reviews — honesty enforced in the brain
05

We don't guess your price. We meter it.

Phase 1 · Now

A paid, capped pilot

We stand HERB up for one business, meter every cost event, and measure the value it returns — before anyone commits to a permanent number.

  • Implementation + a live 30–60 day pilot
  • Explicit caps on calls, minutes, and messages
  • Every interaction logged with its true cost
  • No unlimited-usage promises, ever
Why pilot-first: variable AI and telephony costs are only knowable from real usage. We instrument everything, then price for a margin that keeps the service healthy and the promise honest.
Start the conversation

Give one business an employee that never sleeps.

Then keep its brand, its owner, and its judgment fully in charge. That's the whole idea.

SÁSTA Solutions · sasta.ai · sasta.solutions@gmail.com
SÁSTA — governed AI employees. HERB. One business at a time.